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- total trade area population exceeds 144000, and consists of White Rock, South Surrey, Cloverdale, portions of Langley, Washington state, and destination shoppers from the lower mainland and tourist traffic
- the trade area grows at a rate of 650 new residents per month
- 52% are female, 48% are male
- 53% are between 25 & 64 years of age
- 18% are under the age of 17, indicating a high concentration of families
- 71% of adults are married, 27% are single, divorced or widowed
- 68% own their own homes, 32% rent
- the average household income in South Surrey/White Rock is $86,604
- the
average household income in the Morgan Creek area is over $100,000 annually
- 72% of residents have post-secondary education or university degrees
- the White Rock Chamber of Commerce reported more than 37,000 tourism
inquiries annually
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