Total trade area population exceeds 202,000, and consists of White Rock, South Surrey, Cloverdale, portions of Langley, Washington state, and destination shoppers from the lower mainland and tourist traffic.

Population in South Surrey/White Rock has increased by 28% in the past 10 years, some of the highest growth in the province.

Median age in South Surrey is 48, White Rock is 56.

52% are female, 48% are male.

53% are between 25 & 64 years of age.

18% are under the age of 17, indicating a high concentration of families.

70% of adults are married, 15% common law and 15% lone parents families, single or seniors living alone.

83% own their own homes, 17% rent.

The average household income in South Surrey/White Rock is $158,958. The average family income in Surrey City Centre is $119,698 and $157,895 in Vancouver.

The average price for a detached home in South Surrey/White Rock is $1,535,968, $671,310 for a townhouse and $506,036 for an apartment.

72% of residents have post-secondary education or university degrees.